Mighty Creators

Ev Chapman: How consumers can become creators

September 06, 2021 Asim Jalis Season 1 Episode 4
Mighty Creators
Ev Chapman: How consumers can become creators
Show Notes

Ev Chapman @evielync describes specific techniques she uses to produce content, to quickly learn what content resonates, and to attract more followers. Details below.

Ev is a content creator from Sydney, Australia. In the last 5 months, Ev has launched 3 digital products, and grown her audience by several thousand followers.

Key Takeaways
1/ How did you grow your audience? Consistently produce content. The more content you produce the more people resonate with it. Produce content that is interesting to you and it will resonate with a lot of people.

2/ Why did you create Consumer 2 Creator? Writing daily for Ship30for30, a cohort-based writing practice. People kept asking, “How do you come up with these ideas?” So I opened up my system. C2C consists of a workshop with Notion template to support it. Enables you to never be out of things to write about.

3/ How can we turn from consumers to creators? Comes down to consuming with intent. Take intentional notes. Instead of notes that capture everything, use notes to capture the things that you find interesting and that resonate with you in your own words. For details see How to Take Smart Notes by Sönke Ahrens.

4/ What are lead and lag measures? Lead measures are things we control that feed into lag measures that we don’t control. Daily writing is a lead measure that we control. The followers are a lag measure that follows from writing daily. For details see the 4DX book: 4 Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling. So

5/ What is 30 Day Experiment Field Guide + Template about? How to loop back on yourself and experiment with habits. How to experiment with habits for 30 days and see whether they take you in the right direction and whether they are sustainable. Includes Notion template.

6/ Why Notion templates? Notion gives you flexibility of page layout plus power of databases. You can track daily activity then roll it up to see trends.

7/ Why release before content is perfect? Releasing faster leads to flywheel of feedback. You get feedback on what resonates with your audience. You don’t have to wonder. Everything is in motion. This is the new way of writing.

8/ What advice would you give for creators on day zero? 1/ Start! 2/ Find a community. Writing is lonely, but when you do it with other people it helps to get that thing going. 3/ Keep publishing.

Products
1/ Consumer 2 Creator Lab is a workshop to turn people who are consumers into creators: https://evchapman.com/templates/consumer-2-creator-lab
2/ 30 Day Experiment Field Guide + Template is a template for habit formation and experimentation: https://evchapman.com/templates/30day-guide

Books
1/ 4 Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling.
2/ How to Take Smart Notes by Sönke Ahrens.